Introduction To Public Relation Pdf
Author: D F du Plessis ISBN: Genre: Business & Economics File Size: 58.19 MB Format: PDF, ePub, Mobi Download: 156 Read: 631 Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues.
- Public Relations Lecture Notes
- Introduction To Public Relation Ppt
- Introduction To Public Relation Notes
Public Relations Lecture Notes
Introduction To Public Relation Ppt
Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. Broom, 2009, Effective Public Relations, page 7. A brief introduction to PR including tools and techniques used to create and maintain a positive publicity and the skills needed to become a PR specialist.
Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising. Category: Business & Economics. Author: Dhruv Sabharwal ISBN: 665 Genre: Education File Size: 65.59 MB Format: PDF, Kindle Download: 717 Read: 962 This book is specially designed to meet the need of Management and Mass Communication students specializing in advertising and Marketing. This is very basic book in a simple language which explains the various concepts of advertising. As in this book student will able to understand that advertising is paid communication that spreads information about a product service or idea and is aimed at a large number of people at a time. In order to reach to the masses advertising agencies purchase space time in one or more media purchase television radio newspapers and magazines.
Introduction To Public Relation Notes
The main aim of advertising is to increase the consumer base of an organization by providing information about various products and services. Last few decades advertising industries have come a long way, from simply informing the prospects of the availability of product and services to a skillful development of strategy in marketing to make brands and extension of people's attitude and personality.